About

My name is Robin Harris. I’ve been selling and marketing data storage for over 20 years in both large companies and small. I’ve introduced a couple of multi-billion dollar storage products (DLT, the first Fibre Channel array) to market, as well as dozens of smaller ones. I'm experienced in sales, product marketing, product management, business development and strategic planning. 


While storage piqued my interest early on, I also spent 10 years marketing servers, clusters and networks. My background is well rounded, including the good fortune to work with brilliant engineers on great projects. I understand the reality of product development cycles and what that means for your marketing. 


In addition to consulting with TechnoQWAN, I also write the respected industry blog StorageMojo, the popular ZDnet blog Storage Bits and assist companies like yours as an IT and storage analyst with the Data Mobility Group


Skills and experience
  • 25 years of business experience in high technology companies ranging from United Technologies to Digital Equipment Corporation, Sun Microsystems, Quantum and Bull
  • Marketing VP in a successful startup and work in several other startup ventures, both within larger companies and independent businesses
  • Sales, product marketing, product management, competitive strategy, business development and strategic planning experience, in the US and Europe.
  • Worked closely with engineering, field sales and marketing, finance and manufacturing, both in-house and contract
  • BA, Yale University; MBA, Wharton School, University of Pennsylvania

I've had the good fortune to work with leading edge technologies, products and, most importantly, customers:
  • At YottaYotta I took a cutting-edge startup from product definition to first revenue, and their business is healthy and growing
  • At Sun, product managed/marketed the industry's first full Fibre-Channel array from zero to $750 million dollar run rate in seven months with a 4 quarter unit forecast accurate to 2%
  • At DEC I launched the DLT tape family with an innovative campaign that led to DLT becoming the most successful new tape product of the 1990's

What makes me unique?

According to tests administered and evaluated by the 80 year old Johnson O'Connor Research Foundation I test very high in both analytical and inductive reasoning - a combination seen in much less than 1% of the population. As a result, I am adept at seeing the underlying patterns in masses of data well before most people. In other words: exceptional insight.


When two or more patterns fit the data, I determine what further data is required to choose the right one. Which helps explain why I find leading edge technology so fascinating. Unlike engineers I am oriented to people, not things. Thus my focus on the interaction between new products and people rather than engineering.

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