Guerilla marketing

  • Ramp sales faster
  • Build mindshare for less money
  • Own the conversation


Smart marketing for leading edge products
You have a vision that you've spent years developing. The rest of the world doesn't share your vision. How do make your value proposition vivid and compelling?

Whether you build a direct sales force, go through channels or through the Internet, reaching your target audience is hard. And when you do you have only seconds to get their attention. Do you make the best use of your 15 seconds of attention?


Get an outside take - in real time
How do you get an "outside" take on your value proposition, messaging and strategy to ensure you a are reaching people and not at them? How do you step back from the daily emergencies and quickly generate the ideas that take your company and work to the next level? Wouldn't it be nice to have some help?

You can. I'm Robin Harris, writer, analyst and editor of StorageMojo.com. I help you win more mind and market share faster than ever before. I solve problems and develop new perspectives on old issues. I cut through hype and help you deliver value-added marketing that is  straight to the point: finding customers who want to give you their business.

25 years of passion for new technologies
In 25 years in high tech companies ranging from United Technologies to Digital Equipment, Sun, Quantum and Bull, I've learned a lot about how big companies operate and what it really takes to get a product sold in volume. 

As a VP in a successful startup I know the issues. I've been in sales, product marketing, product management, business development and strategic planning. OEM and end-user. My focus is your bottom line.

As  tech blogger, I've also learned the new Internet media landscape from the inside out. I've nurtured my blog from an idea to a top-rated blog without big-company backing. Isn't that what you are trying to do?

I offer services for companies, industry professionals and end-users.

© 2007 TechnoQWAN LLC                                  Click to email Robin